About Us
Let us be your fresh eyes!
Fresh Eyes Organizing is led by two local moms armed with years of organizing, tidying and decluttering skills. We’re dedicated, fast, hard-working, and eager to help.
Joanne Esser
Joanne Esser is a true creative at heart with a knack for making things make sense—whether it’s a script, a documentary, or a cluttered closet. As a mom of two young kids, Joanne has mastered the art of finding calm in chaos. She’s passionate about transforming mess into magic, helping others create spaces that feel as good as they look. And with Zoe, her teammate in the organizing biz, by her side, Joanne is even more excited to tackle challenges and share the joy of simplicity. Together, they bring creativity, humor, and a whole lot of heart to every project.
Zoe Castro
Zoe is a designer by trade and a mom by heart, blending creativity and practicality to make life both beautiful and functional. Whether she’s designing kids' clothes that can survive snack spills and playground adventures or organizing homes to make family life smoother, she’s all about helping parents win at the everyday. Being able to bring order to people's lives with my wonderful business partner Joanne makes it even better - we are a dynamic tidying duo. We work hard and we have an awful lot of fun along the way.